Thinking about Clicks or Mortar?
The conference on March 6 was as lively, engaging and informative as we hoped it would be, and it has kicked off a wide-ranging debate about the issues facing cinemas and other cultural venues as we move into the networked world.
Adrian Slatcher from Manchester Digital Development Agency was one of those taking part, and as a key member of the AmbITion team he was also heavily involved in the previous day's AmbITion roadshow. On his blog, The Art of Fiction, he reflected on the day:
I was at the Clicks or Mortar? conference at Tyneside Cinema yesterday. The symposium was about the role of venues in the digital age - a dichotomy of "clicks" or "mortar". As often happens at events these days, there's ample representation of the visual and performing arts, and a small, but noticeable gap for literature. Literature, of course, exists, offline, is non venue-based, despite the plethora of festivals and readings these days. That even these can exist in a variety of places - theatres, cafes, bars, bookshops, fields, market places - should offer some lessons about "venue" - but literature remains quiet. More worryingly, as Dick Penny, from Bristol's Watershed (and Dshed digital venue)said "we are living in an audio-visual culture these days." This has some very large implications for literature
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